BarkBack Privacy Policy

Effective Date: January 15, 2026

BarkBack LLC (“BarkBack,” “we,” “our,” or “us”) values your trust. This Privacy Policy explains how we collect, use, store, and protect information when you use the BarkBack mobile application and related services (collectively, the “Service”).

BarkBack helps people better understand their dogs through analysis of videos, audio, and optional information provided by users. We are committed to using data responsibly, transparently, and ethically.

1. Who We Are

2. Who BarkBack Is For

BarkBack is intended for a general audience and is not directed at children.

  • Age Requirement: You must be at least 13 years old (or the minimum age of digital consent in your country) to use BarkBack.

  • No Data from Children: We do not knowingly collect personal information from children under the age of 13. If we discover that we have inadvertently collected data from a child under 13, we will delete that information immediately.

  • Reporting: If you are a parent or guardian and believe your child has provided us with personal information without your consent, please contact us at support@barkback.ai so we can delete it.

Global Compliance BarkBack is available globally and is designed to comply with applicable data protection laws, including the General Data Protection Regulation (GDPR) for users in the EEA/UK and the California Consumer Privacy Act (CCPA) for users in California.

3. Accounts and Identity Information

To use BarkBack, users must create an account.

We may collect:

  • Email address

  • Username

  • Password (handled securely via authentication providers such as Firebase)

  • Profile photo, if voluntarily provided

Users may request deletion of their account at any time through the app or by contacting us at support@barkback.ai.

4. Information You Provide

Dog-Related Information (Optional) Users may optionally provide information about their dog, such as Name, Age, Breed, Sex, and behavioral notes. Providing this information is optional and not required to use the core features of BarkBack.

Required Media Uploads To generate analyses, BarkBack requires users to upload video recordings, audio recordings, and photos (where applicable). These uploads are necessary for the Service to function.

Human Presence Uploaded media may occasionally contain incidental recordings of humans. Users are responsible for ensuring they have appropriate consent to upload such recordings. BarkBack does not intend to identify or analyze information about human subjects.

5. Uploaded Videos, Audio, and User Content

Storage and Processing

Uploaded videos, audio files, and photos are stored securely and associated with the user’s account. Content may be stored long-term unless deleted by the user.

We use industry-standard security measures to protect stored content, including encryption at rest where supported by our infrastructure providers.

User content is processed using automated systems, including machine-learning models, to generate behavioral insights, interpretations, and predictions about dog behavior.

Human Review and Quality Assurance

In addition to automated processing, authorized BarkBack personnel and contractors may review user content on a limited basis for purposes such as:

  • Training, validating, and improving BarkBack’s machine-learning models

  • Quality assurance and accuracy checks

  • Research and development

  • Customer support

  • Safety, trust, and misuse prevention

  • Legal and regulatory compliance

In some cases, BarkBack may engage qualified behavioral specialists or researchers to review content for training, validation, or research purposes. All such reviewers are subject to appropriate confidentiality and data protection obligations.

BarkBack does not conduct unrestricted or casual human review of user content. Access is limited to specific, legitimate purposes consistent with this Privacy Policy.

Use for Model Improvement and Research

We use User Content to train and improve BarkBack’s machine-learning algorithms. This helps us provide more accurate behavioral assessments for all dogs.

  • Your Choice: Participation in model improvement is automatic to ensure the Service functions effectively, but you may opt-out of having your future data used for training at any time via the App Settings.

  • Anonymization: When used for training, data is de-identified and, where reasonably possible, anonymized (stripped of personal identifiers).

  • Retention of Insights: Even if you delete your account, BarkBack may retain the de-identified, anonymized, and aggregated insights, features, and model weights derived from your content, as this data cannot be used to identify you or your pet personally.

Users retain ownership of the content they upload to BarkBack. BarkBack uses uploaded content to operate the Service and, by default, to train and improve its machine-learning models.

BarkBack may retain de-identified, anonymized and aggregated insights and model outputs derived from user content even after the original content is deleted. BarkBack does not sell users’ personal data or raw, identifiable user content.

Full details about ownership, licenses, and intellectual property rights are described in our Terms & Conditions.

Deletion of Content

Users may request deletion of their uploaded content and associated account data at any time through the app or by contacting support@barkback.ai.

Upon deletion:

  • Original uploaded files and account-linked personal data will be removed from our active systems within a reasonable timeframe, subject to technical limitations and legal requirements.

  • De-identified, anonymized, aggregated data and model improvements derived from the content may be retained.

6. Analytics, Device Data, and Tracking

We use analytics tools to understand how users interact with BarkBack and to improve the Service. These may include:

  • Firebase Analytics

  • Google Analytics

  • Mixpanel

We may collect:

  • App usage data

  • Device information

  • Crash logs

  • Performance metrics

On our website, cookies or similar technologies may be used for basic functionality and analytics.

We do not use this information to sell personal data.

7. Third-Party Services

BarkBack relies on trusted third-party service providers to operate the Service, including but not limited to:

  • Cloud Infrastructure: Google Cloud Platform (to host videos, databases, and run AI analysis).

  • Authentication: Firebase Auth (to securely manage your login credentials).

  • Analytics: Firebase Analytics, Google Analytics, Mixpanel (to understand how the app is used).

  • Payment Processors: Apple App Store and Google Play Store (to process payments). We do not have access to your credit card information.

  • Subscription Management: RevenueCat (to validate your purchase receipts and manage subscription status). Note: We do not share your payment method details with RevenueCat.

These providers process data on our behalf or as service providers and in accordance with our instructions and applicable data protection laws.

8. Subscriptions and Payments

BarkBack may offer subscriptions, free trials, and in-app purchases.

Payments are processed exclusively through Apple App Store or Google Play. BarkBack does not collect or store payment card information.

9. Sharing of Information

We do not sell your personal data. We may share information in the following circumstances:

  • Service Providers: We share data with trusted third-party providers (such as the service providers described in Section 7) solely to operate the App. These providers are contractually obligated to protect your data.

  • Legal Requirements: We may disclose your information if required to do so by law, such as to comply with a subpoena, court order, or government request.

  • Safety & Security: We may disclose information when we believe it is necessary to protect the rights, property, or safety of BarkBack, our users, or the public.

  • Business Transfers: If BarkBack is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

  • Commercialization of Anonymized Data: We may share and commercialize de-identified, anonymized and aggregated insights (which cannot identify you personally) for research, marketing, and business development.

10. Your Rights and Choices

Depending on your location, you may have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion of your data

  • Object to the processing of your data. Please note that since our Service relies on processing video data to function, objecting to this processing may require deleting your account.

  • Request data portability

Users may exercise these rights through in-app controls or by contacting support@barkback.ai.

11. International Users

BarkBack operates from the United States. If you access the Service from outside the U.S., your information may be transferred to and processed in the United States or other jurisdictions.

We take steps to ensure appropriate safeguards are in place for international data transfers.

12. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify users through the app or by other appropriate means.

The “Effective Date” at the top of this policy reflects the most recent update.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your data, please contact us at:

support@barkback.ai